Using a shipping container as a billboard is cost-effective and eye-catching.
Screenmakers was contracted by the Canberra Airport Group (CAG) to make three large-format graphic banners, designed by Laura Johnson of Canberra Airport, with a theme of “Yesterday”, “Today” and “Tomorrow”, to promote the airport's new terminal (currently under construction).
Canberra Airport decided to use shipping containers as billboards - a clever idea that was financially beneficial and avoided having to excavate, which would have been required to install new large-format sign structures.
CAG supplied the containers blank, painted, ready and in situ. Screenmakers produced banners that were digitally printed with HS solvent-based inks, then coated in a clear, UVR-protective anti-graffiti finish for durability. The banners were then installed with saitrack rails to the containers.
Screenmakers arranged for lighting to be installed to illuminate the containers at night.
